Thursday, 31 May 2012

Europe Should Speak Up!

"We Europeans are too shy about explaining what we are doing! Our stakeholders do not know!" Dominique Reiniche, President of the Coca Cola Company Europe told the State of the European Union conference in Brussels. She added that businesses are strong in leadership but must do more to generate good will in society..."if we don't do this, we will fail."

Reiniche supports engaging in public-private partnerships and even creating a social network in jobs and entrepreneurship to explain what skills are needed by today's employers. By sharing advice and best practices, and by engaging other groups such as NGO's and students, the image of business in Europe can be rebuilt.

Copyright INSEAD Knowledge 2012

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